Arts and the Creative Process

The principle types of articulation in expressions of the human experience are painting, music, theater and move. Craftsmanship disciplines have been in presence from the earliest starting point of time. Man has an instinctual need to communicate himself.Thus, this was showed in divider works of art in Egypt, silk compositions in the Asian people group, Greek models in European urban areas among other artifacts.DanceThe first move is salsa. The essential component in this move is weight change. The artist moves their weight without influencing the chest area. Just the lower body moves to the music. This is ordinarily an accomplice move. It is regularly performed by a man and a woman.The pace of the move differs with the drummer’s thumps. It tends to be extremely quick or respectably moderate. The developments in this style are liquid since it was initially acquired from a few different impacts (Cooper, 2001).The second is the Waltz. This move was conceptualized in the eighteen th century in Eastern Europe. It is a couples dance, where the artist floats nimbly over the stay with an accomplice. The fundamental advances are generally simple to learn. The accomplices hold each other close while moving. There is a pioneer, the man, who shows the devotee, the lady, the following stage. The third is tap dance.Here, the entertainer wears exceptionally made shoes that produce an unmistakable tapping sound when they hit the floor. The tap sounds must change to make an alternate reverberation with each progression (Dolfsma, 2004). The entertainer must adjust their weight on the bundles of their feet. The feet are utilized to deliver musical sounds.The last move is the break move. This was fundamentally a road move. The style coordinates flexibility and style. The breaker’s chest area must be strong. The head and hands are generally used in this dance.MusicThe first classification of music is pop. This is the famous music at any one time. The entertainers can fluctuate in number. The tunes have a melodic ensemble that is anything but difficult to remember.â However, the tunes are organized in the conventional structure. The second is Rock and Roll. Guitars are the principle instruments played here. The music has increased gigantic famous intrigue throughout the years (Dolfsma, 2004). It is genuinely spurred by Blues music. There are two sorts, delicate and hard rock.The third sort is Gospel music. It is sung to communicate confidence in Christianity. It is a substitute to ordinary music in the common domain. It is communicated in every single other classification. The fundamental topic is offering acclaim to God. The last kind is neo-soul. It is a genuinely late type of amicability. This music is idyllic. The topics of the tunes are typically socially cognizant. This music is a blend of jazz and hip-bounce.

Doomed Relationships in the Bread Givers by Anzia Yezierska Essay

Bound Relationships in the Bread Givers The Bread Givers, composed by Anzia Yezierska, spins around a destitute lower east side family whose little girl opposes her fathers’ severe origination of the job of a Jewish lady. The significant topic of this novel is bound connections. There are a few of these that are altogether broke down in the novel. These incorporate the connection between Rabbi Smolinksy and the females in his family just as those in his general public, among him and his child parents in law, between the Smolinsky girls and their spouses, between the Smolinsky little girls and their legacy, between Rabbi Smolinksy and his legacy, and in conclusion, between the old and the new. The accompanying will focus on three of last connections that are destined to fall flat. The fundamental bound relationship in the novel the Bread Givers, is the connection between Rabbi Smolinsky and the females in the Smolinsky family. No relationship can endure when one thinks modest about the other. This is the thing that happened in the novel and is seen when Rabbi Smolinsky, who still genuinely lives... Destined Relationships in the Bread Givers by Anzia Yezierska Essay Destined Relationships in the Bread Givers The Bread Givers, composed by Anzia Yezierska, rotates around a destitute lower east side family whose little girl defies her fathers’ severe origination of the job of a Jewish lady. The significant topic of this novel is bound connections. There are a few of these that are altogether investigated in the novel. These incorporate the connection between Rabbi Smolinksy and the females in his family just as those in his general public, among him and his child parents in law, between the Smolinsky girls and their spouses, between the Smolinsky little girls and their legacy, between Rabbi Smolinksy and his legacy, and ultimately, between the old and the new. The accompanying will focus on three of last connections that are bound to come up short. The primary destined relationship in the novel the Bread Givers, is the connection between Rabbi Smolinsky and the females in the Smolinsky family. No relationship can endure when one thinks humble about the other. This is the thing that happened in the novel and is seen when Rabbi Smolinsky, who still genuinely lives...

Economic Order Quantity and Optimal Order Size free essay sample

Question 1 The Metropolitan Book Company buys papers from the Atlantic Paper Company. Metropolitan produces magazines and soft cover books that require 1,215,000 pounds of paper for each year. The expense per request for the organization is $1200; the expense of holding 1 pound of paper in stock is $0.08 every year. Decide the accompanying: a) The monetary request amount b) The base all out yearly expense c) The ideal number of requests every year d) The ideal time between orders Question 2 The buying chief for the Atlantic Steel Company must decide an approach for requesting coal to work 12 converters. Every converter requires precisely 5 tons of coal for each day to work, and the firm works 360 days of the year. The buying supervisor has established that the requesting cost is $80 per request and the expense of holding coal is 20% of the normal dollar estimation of stock held. The buying chief has arranged an agreement to acquire the coal for $12 per ton for the coming year. We will compose a custom article test on Financial Order Quantity and Optimal Order Size or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page a) Determine the ideal amount of coal to get in each request. b) Determine the all out stock related expenses related with the ideal requesting approach (do exclude the expense of the coal). c) If 5 days of lead time are required to get a request for coal, what amount of coal ought to be close by when a request is put? Question 3 The Pacific Lumber Company and Mill process 10,000 logs every year, working 250 days out of every year. Quickly after getting a request, the logging company’s provider starts conveyance to the timber plant, at a pace of 60 logs for every day. The wood factory has establish that the requesting cost is $1,600 per request and the expense of conveying signs in stock before they are forms is $15 per sign on a yearly premise. Decide the accompanying: a) The ideal request size b) The absolute stock expense related with the ideal request amount. c) The quantity of working days between orders d) The quantity of working days required to get a request.

Essay Topics For Global Warming - Introduction to Essay Topics For Global Warming

Essay Topics For Global Warming - Introduction to Essay Topics For Global WarmingEssay topics for global warming have a long history. By the way, 'Global' just means the world - hence we can speak of a global-warming topic in our essay. Our essay topics for global warming just involve the 'global' because it is global and not just a little bit localized.Global-warming has been at the center of attention with some researchers who think that global warming is really a natural process and it is just human behavior that makes global warming and not the other way around. Nevertheless, some researches to prove this fact as well. But most scientists still favor this theory as the most likely one. If you study about these topics in school, you will be able to see how much research has been done about the topic and how it differs from the other study subjects.One thing that is always important to remember when writing an essay topic for global warming is that you need to avoid controversy. In this particular case, you may well find controversial topics when writing about the topic. That's why it is extremely important that you focus on the research before the content that you use in your essay. For example, when you say 'Global-warming' at the beginning of your essay, you should get out your work notebook and write down or draw a graph the statistics regarding the warming of the world since the beginning of the industrial revolution.When you have researched or drawn the graph, you can say that you've written an essay topic for global warming. However, if you want to speak about some other climate change or global warming issue in your essay, you can do it later in the chapter. Since your initial topic is about global warming, it would be a good idea to include information about the topic in your chapters as well. If you haven't researched any other climate change issues yet, you can include facts about global warming in your first two paragraphs.You can also use a tag l ine for your essay topic, if you don't want to use your own title. A good example of the tag line is 'Global-warming essay topic' if you are writing about the topic of global warming.Global-warming topics for your essay are one of the most important parts of your essay and it will make or break your essay. If you are asked to rewrite your essay or rewrite it entirely, you should prepare yourself by researching and writing about the topics that you would use for your essay. And in order to ensure that your essay will be accepted for the competition, you should prepare well for the competition.Essay topics for global warming are quite tricky. It requires a great deal of knowledge and research skills so it is good to be prepared before you begin writing your essay.

The Things They Carried Lt. Jim Cross Essay - 1061 Words

They carried their reputations. They carried the soldier’s greatest fear, which was the fear of blushing. Men killed, and died, because they were embarrassed not to. It was what had brought them to the war in the first place, nothing positive, no dreams of glory and dishonor, just to avoid the blush of dishonor (O’Brien P. 369). The things we carry may define the type of person we are in a broad but effective sense. For example, a construction worker might carry a hammer, a mailman some mail , and a police officer would carry those beautiful pieces of paper we call tickets. In carrying these items, each person may experience a different type of day in the framework of their lives. A mailman might get chased by a dog, while a cop may be†¦show more content†¦This third person point of view allows the reader to fully observe the settings around them. The narrator takes a more stereotypical view of what the soldiers fell in a particular moment. Taking place in the Vietnam War, the situation seems grim for many of the young soldiers. They resort to the things they carry on them which defines their character in a broader sense. Items they carried had been based on the necessity of that item and this necessity dictated (355). Amongst these was cigarettes, kool-aid packets, P-38 can openers, heat tabs, wristwatches, pocket knives, rations, water etc (355). Due to extreme war conditions, they carried armor, bandages, and a green plastic poncho that was â€Å"worth every ounce† (356). Lt. Cross carried letters from a girl named Martha, which carried a strong significance throughout the duration of the excerpt. According to their rank or specialty, the soldiers carried a variety of weapons and accessories. They performed various missions while being resupplied every few days with â€Å"more of the same â€Å"(365). An increase in the amount of equipment carried translated to the increase in the amount of physical weight withheld. All these physical objects in which they carried weighed down on their emotional state of mind. In evaluating the physical objects each soldier carried, the narrator provided insight into the mind state of the soldiers. It’s also plain in the text which provides this same insight. The menShow MoreRelatedMarketing and Lush Fresh Handmade7455 Words   |  30 PagesMelinda Moss when she published her book The Handmade Soap Book .( Melinda Coss (19981).  The Handbook Soap Book. 1st Edition. ed. Australia: New Holland Publishers (UK) Ltd. Case Study: Lush  [online]. (2011) [Accessed 04/20/2012]. Available from: lt;http://www.slideshare.net/maradalmazzo/case-study-lushgt;.) Lush makes each bubble count. 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Army policies that had been established during World War I on the proper use of blacks were for the most part carried over into World War Two. Blacks were used mainly restricted to combat support jobs. They made up 15.5% of all support units and rose to only 2.8% of all direct combat arms units who would eventually see combat. Even in the combat support branchesRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesOrganizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. 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In organizations, things are not that different. HR managers frequently complain about the fact that performance appraisal ratings are notoriously inï ¬â€šated and that people simply aren’t being told the truth about just how well they’re doing. There’s probably no veteran HRRead MoreUps Ipo Essay11073 Words   |  45 PagesSalvatore Samà   – samasal vatore@yahoo.it Share Data Price - $58.40 Date – April 14, 2003 Target Price - $60.35 52 Week Price Range - $53.00 - $67.10 Market Capitalization - $ 64.644 Billion Shares Outstanding – 1.12 Billion Revenue - $31.272 Billion Proj. LT EPS Growth Rate: 14% ROE 2002: 26.10% Earnings Per Share and Projections FY Ending Full Year 12/01A 2.13 12/02A 2.84 12/03E 2.29 12/04E 2.67 12/05E 2.94 Fundamentals P/E (12/02): 20.2 P/E (12/03E): 26.46 Book Value/Share: $11.09 Price/Book Value:Read MoreToyota Supply Chain78751 Words   |  316 Pagessuccess, will enable adoption of these ideas in both manufacturing and service contexts. 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The Linkage Between Teaching English As A Second Language...

Introduction We live in the era of technology, and we experience rapid technological progress. Many things around us have become automatic. Specifically, technology has become a part of many fields such as math, science, business and education. Also, kids in this generation are raised with smartphones, tablets, multimedia and many other technologies. Ramamuruthy and Rao (2015) describe students today with the term â€Å"digital native† because they are exposed to technology everyday (p.24). Since education plays a significant role in society, it needs to be developed in order to meet the demands of the 21st century. In other words, students need to be educated in a way that keeps up with their daily lives. Teaching English to non-native speakers is a field that can have much better outcomes when educational technologies are used. This research focuses on the linkage between teaching English as a second language and using technology. It also demonstrates some benefits of using mobile devices, smartphones and interactive white boards in ELL classrooms. The Relationship Between Technology and the Improvement of Teaching English It is obvious that technology has been used widely in teaching English. Based on Aydin (2010), the relationship between technology and English has recently become stronger. When the author used the keywords â€Å"technology,† â€Å"foreign language† and â€Å"English† on Google Scholar to do a simple search, he got 78,880 results. This big number indicates thatShow MoreRelatedCommunication Studies Syllabus- Caribbean Students12029 Words   |  49 Pagescxc.org for updates on CXC’s syllabuses. 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Schools are classified into public (government) or private (non-government). The general pattern of formal education follows four stages: Pre-primary level (nursery and kindergarten) offered in most private schools; sixRead MoreTeacher Motivation and Its Effect on the Academic Achievement of Kindergarten Children6095 Words   |  25 Pagesconducted in a local university in Hong Kong tries to investigate if either one gender possesses higher level of intrinsic motivation. According to Narayanan, Rajasekaran, and Iyyappan (2007), females have higher intrinsic motivation in learning English than males among engineering university students. Meanwhile, another research by Shang (1998), it was found that females have lower intrinsic motivation in physical education classes than males. A study by Schatt in 2011 focusing on subject of music

Past Awareness Essay Example For Students

Past Awareness Essay English-Period 6May 29, 2004Knowledge. In our society it is something that we take for granted, because we have so much access. We might not think much of it, but a society without knowledge, especially knowledge of the past will quickly become weak, and the people of that society will become in a trance, much like the characters in 1984, Fahrenheit 451, and Lord of the Flies had become. In 1984, the government has supreme rule, and what they say is, is, and people soon came to be in a mindless trance of government patriotism. Not much different came about in Fahrenheit 451s societal structure. Along with the mindless patriotism, there was an inherent fear of the government. In Lord of the Flies there was no leader, and the characters knew very little about the past. They had become murderous savages that ravaged each other for power and dominance. From these textual examples I have concluded that a societies need for knowledge is vital to its functionality. In 1984, the main charact er Winston is in a world where a persons existence is of no importance. People are brain washed to love the government. The government has two names in 1984, one being Big Brother, and the other being The Party. In Winstons society, all records were changed by the government to look like the government was correct the whole time, even though they were not. One such occurrence is when they change from being at war with Eurasia, to Eastasia. The government takes all the records that say they were ever at war with Eurasia, and quickly change them so the say they were always at war with Eastasia. Although the significance does not really make any sense, and you may be thinking, Why does such a minor detail even matter? Well the reason is people never notice this change. By people being so unaware, it shows what Winstons government had the power to do. When people died, they were erased from the past. They became nobody, a no one. On page 122, of 1984 a man named Syme, who had some trait s The party didnt approve of disappeared, and only a few thoughtless people, commented on his absence. Not two days after his disappearance did people already forget about him. The only person aware of this disappearance is Winston, who has overcome the Partys mind control, and began thinking for himself, so was able to notice such things that the government intended them not to notice. In 1984 Winston is basically driven insane by this lack of knowledge. He has a varicose ulcer on his ankle, and more varicose veins on his legs. After he has his breakthrough and begins to gain knowledge, his ulcer begins to go away, and his veins begin to subside. The amount of stress he had from The Partys control was incredible, and it was not until he had become more loose and gained knowledge did his health improve. In Winstons society, people did not have knowledge of the past, so they were liable to make mistakes because they could not learn from their actions. When people were erased from Win stons society, people were not able to look at that persons mistake/mistakes and prevent a horrible fate for themselves. Everyone that could think for themselves, and had knowledge of the past was bound to die. We will write a custom essay on Past Awareness specifically for you for only $16.38 $13.9/page Order now In Lord of the Flies a group of children from England are forced to evacuate because they are at war with the enemy. On their plane ride to salvation, the plane is shot down by the enemy, and thus the children are stranded on an island indefinitely until a rescue arrives. While the children were there they had no knowledge of how a society should function, and in their attempts to run one, they killed some of the children and forced others to be outcasts. They had no adult to teach them information about how past societies were run, and had nothing to look at and fix their own societal mistakes. Their attempts at forming a parliament like group, and choosing a leader were futile. This ongoing breakdown of their society led to more violence and barbaric behavior, including

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Shianne Buie Professor Hairr PHI 215-FN1 December Essays

Shianne Buie Professor Hairr PHI 215-FN1 December Essays Shianne Buie Professor Hairr PHI 215-FN1 December 1st, 2017 Towards the end of his infamous trial, the renowned philosopher Socrates is said to have uttered the statement, " a n unexamined life was not worth living " before his death sentence. Many have pondered over what the man meant by this and have come up with their own various answers. Some believe that Socrates was referring to a life of being unexamined, as a life of people not acknowledging his existence, to be pointless. While others say that he was merely referring to the fact that exile would be worse than death because of the boredom or isolation he would face. However I sense that the words have a much deeper meaning entirely. Since Socrates thought a bit differently than average men, I think that he believed his life would have no meaning if he were to renounce his beliefs and instead succumb to those of others. By looking at what kind of man Socrates had been, what he taught his stud ents and his unwavering resolve to stand by his principles until the very end. I have gathered that h is statement meant that living a life which revolved around submitting to the beliefs of someone else was not worth living at all. It is the basis of philosophy to ask questions and come up with new ways of viewing ones entire existence and everything about life itself. The number of ideas that have come from people who have gone against the status quo just goes to show how important thinking for ones self really is. Socrates himself is known as the fist modern philosopher for a good reason, he questioned everything that was considered to be absolutely concrete within his society. While others accepted what they were told to without hesitation, Socrates instead questioned everything that he was told was true. As a result he came up with his own ideas regarding the Gods which the Greek people had worship for so long. His newfound philosophies eventually lead to him to be branded by the elder generation as an outsider and even a traitor. Though even in the face of adversity he remained dignified and continued to spread his knowledge wherever he went, even in court. His trial itself is a perfect example of what Socrates thought about life and how he chose to live it. Thankfully his students were there to record the events because otherwise the truth and wisdom of his words may have been lost forever. Socrates based his teachings on his beliefs and taught his followers to think for themselves so that they would not lead an " unexamined life. " He did not want future generations merely following in the footsteps of previous, he wanted to make certain that the young people were more innovative than their predecessors. His intentions were neither malicious or treacherous, he had no wish to lead an uprising or turn his students against their families and repeatedly stated just as much during his trial. " Socrates three times took up the charge that he corrupted the young, insisting that, if he corrupted them, he did so unwillingly; but if unwillingly, he should be instructed, not prosecuted " ( Mulvaney , 2012) However his prosecutors and many of his student ' s families absolutely refused to see things that way. They viewed his teachings as a means of turning the younger generation against the very values of their society and demanded Socrates be charged with treason. All because the man only wanted to teach the young adults how to think for themselves, how terrifying indeed. Although I will say that he did have quite a profound influence on his students, honestly they even seemed to have worshiped him a bit. Though it is my opinion that this admiration was due to him actually giving them a chance to form their own ideas rather than have some else force their beliefs on them. Even after death Socrates had a profound influence western philosophy through the work of his stude nts. They went on to great things armed with his teachings, his most famous student Plato become a renowned philosopher himself and his own

Literature Essay Example | Topics and Well Written Essays - 750 words - 5

Literature - Essay Example However, the real test of creativity and brilliance comes when a person shows creative abilities while remaining in the boundaries of conventions and rules which are set forth for the medium being used. Making things different is not breaking conventions since a broken convention is nothing more than ignoring a long standing rule. Creativity can be reflected in the application of the same rule in a different way going as far as altering rules to produce something which is beautiful because it is imperfect. For example, Shakespeare used the words, ‘most unkindest cut’ which is a grammatically incorrect phase but certainly shows the emotion and feelings of the characters in Caesar. It goes against the conventions of writing but this makes the phrase stand out from many others. In fact, this is not the only time Shakespeare broke away from conventional writing and produced something which has stood the test of time as an example of a masterpiece. For instance, some sonnets of Shakespeare go against several rules followed by sonnet writers in the Jacobean era even though Shakespeare himself was responsible for creating many conventions followed in the same times. His work, Shall I compare thee to a summer’s day is a perfect example of a conventional sonnet by Shakespeare. The sonnet has four stanzas with three quatrains, the final couplet is composed in iambic pentameter and the rhyme scheme is perfect as abab cdcd efef gg. In fact, the system used for such sonnets have come to be known as the system for Shakespearean sonnets (Wikipedia, 2006). It is commonly accepted as one of Shakespeare’s most beautiful sonnets because it does not break any conventions but comes out as a very creative and different effort from the rest of the poetry by the bard. Shakespeare does not always play by the rules set out by him and can offer variations and changes depending on how he wishes. In a few other sonnets, there are significant departures made from

Others Assignment Example | Topics and Well Written Essays - 500 words - 1

Others - Assignment Example From the evidence given in the case scenario, Jill had taken all the necessary means to ensure that everyone in the neighborhood was safe. This means that he had fulfilled his obligations of duty of care. It is evident that he had anticipated the threat posed by the animals, and therefore taken proactive measures. It is also clear that he was not responsible for the release of the animals in the neighborhood. A third party (protesters) went at night, and released all the animals, hence leading to the loss incurred by the neighbor. It was a surprise attack, meaning that he did not have much time to alert the authority. If he had also been given a permit to keep the animals within the neighborhood, then he should win the case. On the contrary, if the relevant authority had not been consulted, then he has a case to answer for putting the lives of citizens in danger. As it stands, though, he will win the case against his accuser. In the case of Frank and Shah, both individuals can be awarded remedies by the court as compensation for wrongs done. Shah will be found guilty of battery, owing to the fact that he made a physical contact with Frank. This is demonstrated by the broken nose and significant bruises. Shah failed to control his emotions, and instead chose to attack an unarmed individual, who also did not cause any threat to his life. He cannot argue that he was trying to defend himself from any attack. On the contrary, it was Frank who tried to protect himself. Even if he got very angry after being accused of shoplifting, he used excessive force, going to the point of causing physical injuries. Further, he should have reported the matter to the relevant authority, instead of taking attacking the accuser. For these reasons, it is possible that he will be found guilty of battery, and will be required to pay for damages. On the other hand, Frank has also a

Christmas-Time Essay Example for Free

Christmas-Time Essay â€Å"Our hearts grow tender with childhood memories and love of kindred, and we are better throughout the year for having, in spirit, become a child again at Christmas-time.† (Laura Ingalls Wilder) Christmas is coming, it is one of the most important and magnificent holidays of the Christian calendar. This is a miraculous time of year when people begin to believe in miracles again and become pure-minded like heartfelt children. We all come from childhood. This is a fun and good time which is associated with sweet memories and a sense of continuing happiness. I remember this happy-go-lucky period of my life when I dreamed with confidence without thinking whether my dreams would come true or not. On Christmas Eve there were dozens of lights which burnt in my house. Honestly, this amazing picture made my heart so bright and happy that I wanted to embrace the whole world. I waited always for Christmas time because it was very great to help my parents to make a special dinner and feel breathtaking holiday atmosphere. Even growing up I become a light-hearted child again for a while, forget all the troubles and plunge into the world of magic at Christmas. Moreover, everything changes in the days of Christmas. In this period of time even the most hardened cynics turn into romantics and become a little kinder. Most people forget about all the difficulties and could be among friends and relatives. All the year round we called each other on the phone occasionally, however at Christmas all loving people gather together at the same table. There is an opportunity to hug each other, talk, and wish happiness during this marvelous night. On Christmas Eve, the sky opens its gates, and we can make a wish, importantly that it should be sincere and from the heart. I want to believe that we can start a new countdown on the eve of this holiday and our life will be more successful and full of incredible things. Once upon a time there was already a miracle, the birth of Jesus Christ. We yearn to believe in wonders and wish to let a little Christmas magic enter into our lives. Enjoy your life and go towards your dream like children and then the most cherished desires will be fulfilled.

robert the bruce :: essays research papers

Appeals of the Seven Earls, in Anglo - Scottish Relations 1174 - 1328, ed. and trans. by E.   Ã‚  Ã‚  Ã‚  Ã‚  L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Baigent, Michael and Leigh, Richard, The Temple and the Lodge (New York: Arcade   Ã‚  Ã‚  Ã‚  Ã‚  Publishing, Inc, 1989) Balliol, John, 'Defiance' By King of Scotland, in Anglo - Scottish Relations 1174 - 1328,   Ã‚  Ã‚  Ã‚  Ã‚  ed. and trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Barrow, G. W. S., Robert Bruce and the Community of the Realm of Scotland, (Berkely:   Ã‚  Ã‚  Ã‚  Ã‚  University of California Press, 1965) Bingham, Caroline, The Kings and Queens of Scotland, (New York: Taplinger   Ã‚  Ã‚  Ã‚  Ã‚  Publishing Company, 1976) Bull of Pope Gregory [4 Jan. 1235], in Anglo - Scottish Relations 1174 - 1328, ed. and   Ã‚  Ã‚  Ã‚  Ã‚  trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Bull of Pope Innocent IV [ 6 Apr. 1251], in Anglo - Scottish Relations 1174 - 1328, ed. and   Ã‚  Ã‚  Ã‚  Ã‚  trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Charter of King Richard, in Anglo - Scottish Relations 1174 - 1328, ed. and trans. by E. L.   Ã‚  Ã‚  Ã‚  Ã‚  G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Cowan, Samuel, J.P., Life of the Princess Margaret Queen of Scotland 1070 - 1093,   Ã‚  Ã‚  Ã‚  Ã‚  (Newcastle-on-Tyne, Mawson Swan and Morgan Limited, 1911) Dart, J., Westmonasterium or the Histories and Antiquities of the Abbey Church of St.   Ã‚  Ã‚  Ã‚  Ã‚  Peters, Westminister. 2 vols, (London, 1723), iii, Chap. 1, p. 12, quoted in Michael   Ã‚  Ã‚  Ã‚  Ã‚  Baigent and Richard Leigh, The Temple and the Lodge (New York: Arcade   Ã‚  Ã‚  Ã‚  Ã‚  Publishing, Inc, 1989) Declaration By the Clergy of Scotland, in Anglo - Scottish Relations 1174 - 1328, ed. and   Ã‚  Ã‚  Ã‚  Ã‚  trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) The Declaration of Arbroath, in Scottish Historical Documents, Gordon Donaldson,   Ã‚  Ã‚  Ã‚  Ã‚  ed.,(Edinburgh & London: Scottish Academic Press, 1974) Edward I, Judgement Upon the Petitions, in Anglo - Scottish Relations 1174 - 1328, ed.   Ã‚  Ã‚  Ã‚  Ã‚  and trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Homage of the King of Scotland [1278], in Anglo - Scottish Relations 1174 - 1328, ed. and   Ã‚  Ã‚  Ã‚  Ã‚  trans. by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd., 1965) Knappen, M. M. , Constitutional and Legal History of England (New York: Harcourt,   Ã‚  Ã‚  Ã‚  Ã‚  Brace, and Company, 1942)  Ã‚  Ã‚  Ã‚  Ã‚   Letter of King John of Scotland, in Anglo - Scottish Relations 1174 - 1328, ed. and trans.   Ã‚  Ã‚  Ã‚  Ã‚  by E. L. G. Stones, (London: Thomas Nelson and Sons Ltd.

Personal Narrative Essay on my first car Essay

There was always one major thought, the goal, a simple dream that made twinges of excitement flow through my body. The waiting was incredible, and it always seemed forever and a day before it would come true. This is a typical pre-teen, adolescent dream, yet it was as important to me as the sun rising. Nothing would ever top this, once I had it, no one could take it away. Getting my driver’s license was only half the battle; the dream was to have my very own car. I wanted it and I dreamed about it everyday. In my early years of high school, my older friends would drive me to and from school, just the normal everyday activities. Usually we would go grab a bite to eat, drop off some of the other passengers–mine was the third stop. Since I was too young to participate in all the activities on their agendas, I was unable to tag along. I had rules and an over-protective mom who was strict on what time I was to return home (and made sure I completed my homework before allowing me to go out with my friends). As the time passed, and I was a bit older, all my close friends started to get their driver’s licenses and living the freedoms that I still yearned. They were able to come and go as they pleased without the hassles of ‘bumming a ride’. With their own transportation many were able to have more ‘choice’ jobs. My time for this accomplishment was nearing. That coming summer I was able to take my driver’s training courses. I was thrilled to no end knowing how close I was to achieving the same sovereignty as my peers. I had two courses to complete that I was raring to get done. With the pressures of high school and all the responsibilities that come along, it was not easy to find a job without my own car. After a couple months or searching for work, I put on my brave front and sought employment (at the ever-so dreaded) mall. I soon found a quaint job and began my quest to save money. It seemed no matter how much I worked, nor how much I was  able to sock away, small bills and responsibilities continued to get in the way. I often thought, † All this money I am giving my friends for gas, I could be putting away, or spending on gas of my own!† Spending a mere five dollars per day alone, expenses were adding up quickly. Although I had small expenditures, I was still able to save here and there, and just prayed I would b e rewarded with lots of monetary units when I graduated. After all my courses and many hours of driving with my mother and friends of age, I was ready for my road test. I was overly prepared, and knew I would ace this test. Without a second thought, I hit the ground running; my parallel parking was flawless, speed limit was on target, and my hands on nine and twelve as they should be (many may remember the old version on ten and two). Soon enough I was at the local Secretary of State, dressed up, more nervous about the picture then I was about the test itself. Within a few weeks, my small hard plastic license was in the mail. Only one problem remained, I had no vessel for traveling! I had my license for nearly a year when my senior year was coming close to an end. I had a small amount of money saved and was depending heavily on graduation money to satisfy my thoughts and needs for buying a car. I had my sights set one car. It was within my price range, and met every one of my demands. The car was a 1985 Mercury Grand Marquis, crà ¨me colored (the year is now 2001). Matching Beige interior, working quartz clock, dual exhaust cherry bomb mufflers (loud enough to set off a car alarm) complete with a CD player. I am not the type of girl who wants a brand new car. Mine had to be already loved; and then hated enough to sell. A car that has it’s own distinguished smells of adventure. One that no longer has the owner’s manual, so you find out new appurtenances about the inner-workings and excites you to the point where you show the ‘new’ features to all your comrades. The first time you clean it out, you may find treasures under the seats and in the nooks and crannies. It needs a little more love than the rest so it will run nice and warm in the winter, and will not over heat in the summer. A place where you can listen to any of your CD collection and it  sounds amazing (just because it is all yours). A car that can fit five or more people in , for those surprise trips that you cannot refuse. That was the perfect car for me. One that you can give a divine name to, like Maurice. Within a few months of graduating, the Grand Marquis was put up for sale. A gleaming reddish orange â€Å"FOR SALE† sign hung proudly in the rear window, and it read in large, black letters $900! I could not believe they were going to let such a treasure car go for so little money! It was all I could do to contain myself knowing I had just enough money to buy it, and still have some left over to get it washed and buy a few things to personalize the interior. Seeing as how it was a friend’s vehicle, I was first in line for bids. After a few days of negotiations (and me being a long time friend of the entire family) they let that beauty go for a measly $500! There were tasks to be completed before I was able to show my very first car off. I purchased a new furry steering wheel cover with a matching pillows in the back that stated â€Å"BLING $$ BLING† in gold glitter, a super heavy duty car wash, a misting of Febreeze, a good wipe down of the interior, and I was ready to gloat. I raced up onto my front lawn, careful to not mutilate the grass or murder the daisies, and laid on the harmonic horn until the whole household was outside to witness the cars majesty. I had put on the perfect track of everyone’s listening pleasure, The Joker by The Steve Miller Band. â€Å"Some people call me the space cowboy, yeah, some call me the gangster of love, some people call me Maurice†¦Ã¢â‚¬  It was awesome! A pubescent dream, whether big or small is important to one’s self image or self-confidence. I could not imagine living in a world without dreams or aspirations, whether they are material objects or transcendental hopes. To some, a dream of a car seems inconsequential; to others it’s their whole world. This was all I ever wanted in an automobile, just enough to transport me to my destinations and acquiesce in me the carte blanche that I had always dreamt about.

The War Of The Vietnam War - 1577 Words

To this day, the Vietnam War remains as one of the most controversial subjects in modern American history. The main question that revolves around the Vietnam War, or any conflict that took place during the Cold War for that matter, was whether or not American efforts did actually help prevent the spread of Communism not just in Europe, but throughout the world. While other controversies around this time heavily revolved on whether or not the Americans were acting for the sake of others, or to fulfill their own intentions on preventing the spread of Communist rule on the other side of the world. This period in American history proved to be an interesting one given how you had men fighting abroad, yet at the same time you had your own set of†¦show more content†¦These events marked a significant change in U.S involvement in the ongoing war between the South Vietnamese government in Saigon and the Viet Cong.†(Wilbanks 3) The American goal primarily revolved around issuing a prosperous, free, and independent system for the people in South Vietnam, but what’s a major accomplishment without a minor setback? In this case, unfortunately, the Saigon movement was already losing to the Viet Cong. Then things worsened Hanoi, the North Vietnamese capital, began sending soldiers to the south via the famous Ho Chi Minh trail. Brief Communist Perspective: As many could speculate, it is difficult to fully understand why an event took place without really analyzing every single aspect of it. With that being said, it’s obvious that when it comes to war, there will always be two sides to every story, whether you accept either or both is up to you. Anyhow, before getting into this long lasting operation, it’s best to first see how the Viet Cong and the commies first came up with this idea in the first place. James Arnold, author of â€Å"Tet Offensive 1968: Turning Point in Vietnam’ brings forth a widely known speculation regarding the origins of this plan conjured up by the Communist north. â€Å"In july 1967, the Communist high command, including political and military leaders from both North and South Vietnam, met in Hanoi. Because North Vietnam recalled its foreign ambassadors to attend the meeting, American intelligenceShow MoreRelatedThe War Of Vietnam And The Vietnam War1525 Words   |  7 PagesThe war in Vi etnam is The United States and other capitalist bloc countries supported South Vietnam (Republic of Vietnam) against the support by the Soviet Union and other socialist bloc countries of North Vietnam (Democratic Republic of Vietnam) and the Vietcong of war. Which occurred during the Cold War of Vietnam (main battlefield), Laos, and Cambodia. This is the biggest and longtime war in American history during the 1960s (Best 2008). It is also the most significant war after World War IIRead MoreThe War Of The Vietnam War1475 Words   |  6 Pageson one such event, the Vietnam War, came from entertainment-based programs and the play Miss Saigon. Despite heavy coverage in such well-known comedic films as Forrest Gump and Good Morning Vietnam, the true events were anything but a laugh for those involved. In spite of the relative recentness of the events in Vietnam, many of today’s youths know little about the topic. The events in Vietnam raise the ever-present question on the ethics of third party involvement in a war otherwise unrelated toRead MoreThe War Of The Vietnam War1729 Words   |  7 Pagesspread of communism all around the world. This is what lead to the gruesome war that lasted over a decade in Vietnam. A great deal of social changed happened all over the world, but particularly in America as the Vietnam War dragged on. As people became more aware of the atrocities going on in Southeast Asia, the endless domestic support turned into widespread explosive protest. During the first few years of the Vietnam conflict, Americans full heartedly supported the United States and its governmentRead MoreThe War Of The Vietnam War1379 Words   |  6 Pagestensions over the Vietnam war caused many americans to become divided on the actions taken by the government across seas. Americans questioned whether the government could be trusted. The feeling of betrayal and government secrecy created the â€Å"Credibility Gap,† in which many americans believed that the government no longer was for the people, but for anything else that would benefit the government. The Vietnam War exacerbated the gap between the pro-war traditionalists and anti-war liberals along withRead MoreThe War Of The Vietnam War1430 Words   |  6 Pagesended in 1989, the Vietnam war is still being fought, but on a different battlefield, one of public opinion. Some call this war an atrocity, a war the United States should never have joined. Others call it a crime, committed by the power hungry politicians of the U.S. Now that new information from both sides of the war has surfaced and the wounds of battle have had more time to heal there is yet another opinion emerging. The Vietnam War was in fact only one of many proxy wars fought under the umbrellaRead MoreThe War Of The Vietnam War1155 Words   |  5 PagesThe Vietnam War cost many Americans their lives in the 60s and 70s. Many were drafted into the war by choice and others selectively chosen to join to help America. The contributions made had a major impact on the American side of the Vietnam War. Though many contributions were made none stand out any more than others. It is sometimes said there is always a hero in the war who helped the victory. Wars, however, do not have war heroes because a hero is making an undeniable contribution to the war andRead MoreThe War Of The Vietnam War1592 Words   |  7 PagesThe Vietnam War was said to be one of the most significant wars in the twentieth century. This w ar took place from November 1, 1955 to April 30, 1975. It was at the time, the longest war in American history. Much of the conflict was centered in Vietnam, Laos, and Cambodia. During that time, approximately 58,219 US troops were killed in action. The reason America got involved in the Vietnam War was to stop the spread of communism in South East Asia and beyond. â€Å"America’s involvement in Vietnam derivedRead MoreThe War Of The Vietnam War1204 Words   |  5 Pagesus†¦ When that is the way you are, how do you conduct your life?† The Vietnam War killed over fifty eight thousand Americans and over 61% of the men killed were 21 years or younger. Most Americans are conflicted with the fact whether the Anti War Movement played a factor in prolonging the Vietnamese War. â€Å"In every story there are two sides and in between lies the truth.† Anonymous The United States become involved in Vietnam after the French withdrew when the Republican President Dwight EisenhowerRead MoreThe War Of The Vietnam War877 Words   |  4 PagesAnother big difference in this war was that the Vietnam War was had more disapproval and was more expressive within the American public, unlike the Korean War. The ANITWAR MOVEMENT started in the 1960s this group was never enacted until this era. There was not a group like this in Vietnam, but there were many groups that opposed the war. The main object of these revolts was the American military presence in Indochina. The ANITWAR MOVEMENT caused an influence not only socially, but also in the realmRead MoreThe War Of The Vietnam War1421 Words   |  6 PagesIn July and August of 1972, Jane Fonda made radio broadcasts from Hanoi that changed the way Americans thought of the Vietnam war and of her. To this day, many people view her as a traitor and criticise her actions in Vietnam; however, some people we re truly inspired by her words and what she had to say. Despite people s personal opinions, Fonda was a powerful speaker and knew how to convey her message to her audience. She tried to convince people that the American government and military were the

Key Variables Associated With Communication - 753 Words

Original Post Communication Can you imagine a world without communication? A world where you couldn’t express your thoughts verbally, in writing, or physically. Communication plays a vital role in daily life. It is just as essential as sight, smell, touch, hearing, and taste. Communication is defined as â€Å"the transfer and understanding of meaning† (Robbins Judge, 2009). There are four key variables associated with communication: control, motivation, emotional, and expression. Communication can be given through formal and informal channels. An example of a formal channel is written rules and regulations. An example of an informal channel is gossip, rumors, and behaviors. Effective and efficient communication in a facility is significant to ensure growth, transparency, teamwork, and maximize productivity. At Southside Regional Cancer Treatment Center, where I work, communication plays a critical role in patient care. The patient comes into the center initially as a consultation, where they re ceive information from the secretaries, nurses, and physicians regarding their diagnosis, prognosis, and available treatments. If they decide to proceed with Radiation Therapy treatments the patient is at this time scheduled for a treatment planning commuted tomography (CT) scan and an initial start date for treatments. Upon completion of the CT, and before the initial treatment, the patient and their treatment plan come in contact with the Medical Dosimetrist, CT technologist,Show MoreRelatedNonverbal Communication Is The Loudest Form Of Communication873 Words   |  4 PagesNonverbal Communication Is The Loudest Form of Communication in Romantic Relationships Makenzie Wells Arizona State University The key to a successful relationship may not be through a spoken interaction, but through a reflection of one’s nonverbal behavior. Nonverbal communication is surprisingly the loudest form of communication, because it is the miracle behind successfully connecting with someone without speaking. There many different forms of nonverbal communication including;Read MoreThe Effects Of Employment Status At 2 Years Post Discharge From Spinal Cord Injury Rehabilitation896 Words   |  4 Pagesresearchers focused on traditional predictor variables such as injury characteristics and demographic variables to acquire results. In an effort to expand on this study, researchers Murphy, Middleton, Quirk, Wolf, and Cameron decided that they would explore a little deeper by identifying some less studied predictor variables that may explain the additional criterion variance and add more awareness and understanding to the research study associated with the attainment of employment following aRead MoreRisk Information Seeking And Processing Model Literature Review1557 Words   |  7 Pagesbut they did not quantify the impact. Griffin et al. proposed the Risk Information Seeking and Processing (RISP) model in 1999 to combat this top down approach. Their bottom up approach aims to operationalize the role the audience plays in risk communication, focusing on audience motivations and capacity to make sense of risk, and hopefully predict their response to risk messages. This literature review provides an overview and history of the RISP model, and discusses the future of the theory. HistoricalRead MoreLeadership: Discussion Questions684 Words   |  3 Pagessubordinates towards the realization of goals. Moreover, these authors state that leadership is people-centered and goes beyond administrative and problem-solving activities. The most important aspect of leadership to an organization is that its the key to organizational success and productivity. As previously mentioned, an organizations success is dependent on its leadership. 2. Describe how leadership is changing in todays organizations. As an important aspect to the success of organizationsRead MoreThe Brain And Different Disorders Involving Children1147 Words   |  5 Pagesdiagnosis.† â€Å"Studies of the brain structure in children and individuals with developmental disabilities†. Magnetic resonance imagining is a noninvasive procedure for studying the human brain and behavioral functions. Motion control is an essential key to the process of magnetic resonance. Some of the benefits of sedation are lower cost and speed effective. Operant techniques have shown studies of the brain structure in children and certain individuals with disabilities. Methods of this study showRead MoreThe Effects Of Routine Activities On Happiness Essay1348 Words   |  6 Pageshappiness. The three research questions were used to understand and predict paths to happiness. A clear hypothesis was not identified, however the research questions were based off the assumption that â€Å"the interaction of behavioral and attitudinal variables at various life stages would likely affect one’s evaluation of life† (Bailey et al., 2016). The first research question by Bailey et al. (2016) was â€Å"what is the discrete and combined influence of behaviors (i.e., leisure routines) and attitudes (LOCRead MoreDescriptive Framework1096 Words   |  5 Pagesfor the Organizational Communication Analysis is Kelsey Elementary School. As a mother of a fifth grader, I am always interested in the communication efforts associated with elementary schools. In the past, school administrators and teachers were only able to communicate in person, through written correspondence, or by telephone. The technological advancements of the 21st century provide school faculty with the opportunity to connect with others using a plethora of communication methods, but the firstRead MoreThe Correlation Between Employee Satisfaction And Their Productivity Within The Work Environment1473 Words   |  6 Pages55% †¢ Compensation 54% †¢ Benefits 53% †¢ Communication 53% †¢ The job itself 53% †¢ Independence or Autonomy 52% †¢ Recognition 49% †¢ Security/Safe at work 48% †¢ Corporate Culture 46% †¢ Flexibility 38% †¢ Relationship with coworkers 38% Employer’s Role People join organizations for various reasons, but the main reason they remain may be centered around the effectiveness of leadership or management. The cultural environment is a key component or the latch pin that holds the relationshipRead MoreDistinct Diagnostic Methodologies Representing Change Management Development for the US Army737 Words   |  3 Pagesdevelopment for the U.S. Army. These methodologies provide guidance to the Army in determining vital factors and their degree of congruence. The main work of these methodologies is minimizing the challenges associated with the change. This is attained through identification of the fundamental change variables that call for critical attention from the chain of command in the U.S. Army. Further, the models seek to establish a routine that the U.S. Army activities need to put in place in handling change situationRead MoreAnalyzing the Cultural and Structural Barriers Faced by the Disabled Using the Thompson Personal Cultural Stru ctural Model1166 Words   |  5 Pagesthe variables associated with specific types of discrimination. Personal, cultural, and structural variables interact with, and often reinforce one another to create barriers to equality for individuals with disabilities. Personal variables are those that relate to an individuals perceptions of disabilities and disabled persons. These perceptions create global attitudes impacting a persons beliefs, values, and attitudes towards both physical and mental disabilities. Attitudinal variables are generally

Obesity And Its Effects On Obesity - 1612 Words

Approximately 17% of children in the United States have been diagnosed as obese (Prevention, 2011). Although the prevalence of obesity has plateaued in the most recent years, the amount of children who are obese is still higher than what is desired. These obesity rates are alarming due to the effect it will have on them and their healthcare. As more children are diagnosed with obesity, the more children increase their risk of cardiovascular disease, hypertension, and insulin resistance later as adults (Newby, 2007). This should come as alarm to parents and caregivers alike. Uncontrollable risk factors Children who are obese are faced with uncontrollable factors that can lead them down this road. The Six- C’s model contains six major factors that are probably causation of childhood obesity; which include cell, child, clan, community, country, culture (Dev et al., 2013). The factors that will focused on in this review of literature will be,child; this entails sleep duration, and energy intake, clan; which focuses on the family dynamics and how parents affect their child’s weight (Dev et al., 2013). Trying to find the cause of childhood obesity starts at looking who and what gives theses children the ability to become obese. The ‘child’ factor presented in the Six- C’s model entails sleep duration, energy intake, and BMI (Dev et al., 2013). In an article discussing risk factors that lead to obesity in children, Dev et al. hypothesized that sleep deprivation is a main cause toShow MoreRelatedObesity And Its Effects On Obesity1637 Words   |  7 Pagesdestructive can effects of obesity be. First of all what is an obesity? Obesity is an abnormal accumulation of body fat, usually 20% or more over an individual s ideal body weight. It is a very serious problem and is becoming very dangerous in today’s world. Obesity is now considered to be the second most preventable death in America, with tobacco being the first. As use of tobacco rates continues to decline, the obesity rates continue to rise. With that being said, death numbers of obesity are goingRead M oreObesity And Its Effects On Obesity970 Words   |  4 PagesObesity is the buildup of excess body fat, caused by the ingestion of more food than the body can use in which the extra calories are stored as fat. Obesity is measured by taking BMI, or body mass index of the person which is their height and weight and putting it into a formula. As stated by The Editors of Encyclopà ¦dia Britannica, â€Å"A BMI between 25.0 and 29.9 equates with overweight and 30.0 and above with obesity. Morbid obesity (also known as extreme, or severe, obesity) is defined as a BMI ofRead MoreObesity And Its Effects On Obesity1692 Words   |  7 Pages  Ã‚  Obesity in America is a health issue which needs to be addressed, but many do not realize that obesity is an issue that needs to be addressed in more ways than one.   Because Americans are not knowledgeable in the issue of obesity, many in society view obese people as unhealthy and irresponsible and treat them with disrespect.   How to over come and prevent obesity, its causes, and different treatments are all ways that obesity needs to be addressed; however, the disrespect towards those who are obeseRead MoreObesity And Its Effects On Obesity1068 Words   |  5 PagesObesity has been around for several thousands of years but hasn’t always been a serious epidemic. A higher amount of fat or stored energy used to mean a greater chance at surviving a famine, but those times are long gone in the industrialized world. As time has progressed, we’ve see an exponential growth in obesity rates despite our best efforts to slow it down. In order to contain and eventually decrease obesity rates, we would first need to know what fuels this powerful monster of the westernRead MoreObesity And Its Effects On Obesity Essay1282 Words   |  6 Pagesactually leading to an unhealthy lifestyle which is known as obesity. IV. Obesity is a condition of human body that is not as desirable Body Mass Index (BMI) due to accumulation of excess body fat in the blood vessels. A. According to Gary D. Foster, author of the article Primary Physicians’ Attitudes about Obesity and it’s Treatment ,this disease become epidemic in the society and not being solved as the patients’ fears to treat obesity is mainly due to their negative approaches towards this problemRead MoreObesity And Its Effects On Obesity1554 Words   |  7 Pages Obesity is a condition that is characterized by excess body weight due to the overconsumption of calories in relation to the calorie loss. There are however other associated causes of obesity that have been identified by the scholars and the variables involved in the trend of this condition have a significant correlation. Different tools have been implemented overtime in the management of obesity to mitigate the short term and the long-term effects that result from this conditionRead MoreObesity And Its Effects On Obesity Essay913 Words   |  4 PagesRecent years health experts have been warning people to control their weight and adopt a healthier lifestyle.Over time obesity is a still problem with our society today also, its rates have tripled especially in America.It is obvious we are losing the battle against obesity. Combating obesity and its numerous illnesses will not require more drugs to lower cholesterol, diet books. It will require rethinking our environment.Other measures need to be taken to tackle this international epidemic. AddressingRead MoreObesity And Its Effects On Obesity895 Words   |  4 PagesRecent years health experts have been warning people to control their weight and adopt a healthier lifestyle.Over time obesity is a still problem with our society today also, its rates have tripled especially in America.It is obvious we are losing the battle against obesity. Combating obesity and its numerous illnesses will not require more drugs to lower cholesterol, diet books. It will require rethinking our environment.Other measures need to be ta ken to tackle this international epidemic. AddressingRead MoreObesity And Its Effects On Obesity1281 Words   |  6 PagesThe famous actor and comedian, Will Ferrell, quoted on twitter, â€Å"Obesity doesn’t run in your family, no one runs in your family†. The joke was intended to be funny, but I’m sure it hit closer to home for a lot of people more than anything else. Many problems in America consist of low employment rates, global warming and, not to forget, obesity. What other country has issues that include the overweight factor? Exactly, none. While mostly adolescent teens to adults are struggling to turn their livesRead MoreObesity And Its Effects On Obesity1092 Words   |  5 PagesObesity in America is rising with an alarming, and disturbing rate: more than one-third of adults (78.6 millions) are obese according to Center for Diseases Control and Prevention. In addition, no states in America have prevalence of obesity less than 20 percent; while the s tates having leading percent of obesity are Arkansas, Mississippi, and West Virginia. Obesity’s common effects on health are low life expectancy, high blood pressure, stroke, migraine, low back pain, etc. Furthermore, a recent

Role of International Organizations free essay sample

Hurd explains â€Å"The World Bank and IMF are both designed to help avoid the situation in which the economic problems of one country lead to a generalized crisis in the international system. Both institutions are therefore built on the recognition that extreme poverty and extreme financial instability are potentially contagious and that they have negative externalities that are easier to remedy earlier in their development rather than later†¦Ã¢â‚¬ (Hurd 88). The IMF is designed to oversee the international monetary system, provide advisement for countries on the maintenance of stable exchange rates, and provide emergency lending to its members in the threat of financial and social instability. The World Bank was designed to pool resources and lend money to its members as well, but its objective is more explicitly mandated to finance reconstruction and development. Zoellick adds, â€Å"Much of the World Bank’s history has been associated with the Third World. Developing countries are the World Bank’s clients†¦ Clients have vastly different needs† [ (Zoellick 2,3,8) ]. We will write a custom essay sample on Role of International Organizations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although it was once the source of capital for all developing countries, the importance of private sectors has grown. Hurd points out both institutions limited enforcement capacity, stating â€Å"Both also have leverage in the sense that they can control countries’ access to future capital through the mechanism of credit rating. However, states†¦ may find leverage over the Bank or Fund, most dramatically by threatening to default† [ (Hurd 89) ]. A non-governmental organization is a professional organization, which operates independently of a governmental entity. NGOs can act as an agent for change, helping keep important issues on the table that are sometimes ignored by global governments. They are conventionally non-profit, with individuals as acting members, and engage in private international transactions. Oxfam America is an example of an NGO. Oxfam America is an international relief and development organization that creates lasting solutions to poverty, hunger, and injustice. Oxfam†¦ follows a rights-based approach† [ (America 2) ]. As part of its mission, Oxfam assists with the rehabilitation efforts of developing countries, helping their local communities better respond to future challenges. Although â€Å"poverty is not gender neutral† [ (America 5) ], Mallaby argues, â⠂¬Å"NGOs claim to campaign on behalf of the poor people, yet many of their campaigns harm the poor. Campaigning NGOs, distinct from those with real development programs, almost have to be radical or†¦ nobody will send them cash or quote them in newspapers†¦ Of course there will be grown-up group like Oxfam, World Vision, or the World Wildlife Fund†¦ But they will be exceptions, and they may cooperate only cautiously† [ (Mallaby 52,55) ]. While it may be true that certain NGOs exists solely as self- interest groups, spreading inaccurate information, there are still legitimate NGOs in existence which attempt to fill the gap in government services and keep supporters informed and motivated. Multinational corporations are for-profit organizations, which operate in two or more countries. MNCs have enormous influence over entire economies, as they possess the power to control many resources and directly affect foreign direct investment. While MNCs are capable of providing opportunities for developing countries through job creation, new technology, and capital inflows, they also possess the power to take profits back to their home country without investing locally, exploit and mistreat workers, and cause nvironmental damage. Milton Friedman wrote â€Å" the only social responsibility of business† is to increase its profits [ (Manby 8) ], but Brownen Manby argues, â€Å"The concept that companies have responsibilities to community at large other than to make money, has gained increasing currency† [ (Manby 1) ]. Over the years, MNCs have sparked much controversy on the real contributions of multinational to the developing countries in which they inhabit. One such debate is the â€Å"debate over the role played by oil multinationals in Nigeria† [ (Manby 1) ]. Shell was accused of engaging in many illicit activities, including colluding with the Nigerian police force and military, negotiating the import of arms, and interfering with legal processes. Multinationals have a corporate social responsibility, which holds them accountable for any actions that may, directly or otherwise, affect the host country. Partnerships must be forged through the cooperation of international organizations. These partnerships will have a positive effect on projects like the Millennium Development Goals, whose future goals include objectives that will â€Å"halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation. If countries are to achieve the objectives of Millennium Development Goals, their actions need to be supported by strong international partnerships and a more enabling international economic environment for development† [ (Millenium Development Goals) ]. Works Cited America, Oxfam. Empowering the Global South: A Rights-Based Approach to Development. n. d. Hurd, Ian. The International Monetary Fund and the World Bank. Hurd, Ian. International Organizations. Cambridge: Cambridge University Press, 2011. 66-96. Mallaby, Sebastian. NGOs: Fighting Poverty, Hurting the Poor. Foreign Policy September/October 2004. Manby, Bronwen. Shell in Nigeria:Corporate Social Responsibility and the Ogoni Crisis. 2000. www. guisd. org. Oct 2012 lt;http://guisd. org/page_3_product. cfm? ProductID=170amp;MenuCategory=2gt;. Millenium Development Goals. 15 October 2012 lt;http://www. endpoverty2015. org/gt;. Zoellick, Robert. Why

The 1930s in Of Mice and Men Essay Example For Students

The 1930s in Of Mice and Men Essay Steinbeck reveals rascism and segregation of black people in America at this time through Of Mice and Men and in this passage. Steinbeck shows the importance of relationship, we can see this through George and Lennies and also the unsentimental features faced from being a migrant worker. Throughout Of Mice and Men Steinbeck shows very pragmatic scenes, such as the killing of Candys dog, who now stinks and Carlson says he aint no good to you due to heaving rheumatism and He dont have no fun. Carlson, in fact takes in the idea of shooting the dog despite Candys obvious attraction to the dog who was the best damn sheep dog I ever seen, this pragmatic approach of shooting the dog is also later scene in the ranch when Slim drowned four puppies right off because the dog couldnt feed that many, showing a casual attitude towards life and death, and a very unsentimental one. George and Lennies relationship and their idea to live off the fatta land reflects the way so many migrants in America in the 1930s hoped to own a farm, and this attitude was called the American Dream: the idea that anyone could achieve anything. This stemmed from the US Declaration of Rights, where every person has the right to Life, Liberty and the Pursuit of Happiness. Furthermore this was due to the dust bowl disaster which set up the trend of men moving East in search of money , especially to the Golden State, California where this novel is set. George and Lennie show this dream as they want to have a little house and a couple of acres however Steinbeck also shows the unlikelihood of any person in America achieving that aim, through his description of the failure of the dream seen symbolically in this book through the shooting of Lennie by George and then leaving to get a drink becoming like all the other bindlestiffs, showing that all his money he had saved was now going to be spent. Throughout this novel Steinbeck also shows the discrimination of the minorities, with Crooks being isolated. He describes that he couldnt go into the bunkhouse and play rummy cause was black. Crooks is constantly referred to as the nigger and Candy describes a scene where Smitty the skinner woulda killed the nigger if he could have used his feet, instead it was just a beating up, the joy of Candys retelling shows the obvious of racism of forcing Crooks into a fight and enjoying watching him get beaten up as though animal bating. Further discrimination is seen in the discrimination of women, George only seeing Curleys wife as a rattrap and even Crooks was very condescending maybe you better go along, despite at this Stage in America women were being treated with more equality (having receive the right to vote in 1920). However on farms and in the countryside the values were far more traditional and women were treated as inferior to men (seen also through not naming Curleys wife implying her as almost an object to Curley). In conclusion, Of Mice and Men reveals a lot about the state of America in the 1930s, showing the economic crisis and the Depression through the number of migrant workers, and the discrimination of women and blacks as various cultures collided and hierarchies formed at the migrant camps.

Bangladeshi Soft Drinks Market free essay sample

The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of  Pepsi and Mojo colas parent companies. Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. We will write a custom essay sample on Bangladeshi Soft Drinks Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It also is  becoming popular chips in Bangladesh. Most of our Raw materials come from various foreigncountries. The quality is very strictly controlled. At every stage, non standard products are rejected. On the other hand Pepsi Co. is a multinational company. Originated in The USA Carolina in 1898. Since then it has been able to stay in competition with its biggest rival Coca-Cola. Pepsi, now is aworldwide brand and consumed by millions of people. Pepsi was introduced in Bangladesh byTranscom Group. As a corporate citizen Pepsico believes it has a responsibility to contribute to thequality of life in our communities. Transcom Beverage Ltd has put into action this philosophythrough support of social agencies, projects and programs and the scope of this support is extensiveand it has not been difficult to blend with this philosophy since the TRANSCOM group alsofollowed such a corporate ideology Chapter:1 1. 1: INTRODUCTION (Beverage industry of Bangladesh) After independence of Bangladesh the food habit of people has been changed a lot. Besides our  traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of  global marketing this was not too hard for the consumers. Different foreign food companies wereestablished in Bangladesh. Beverage industry is one of them. But more interestingly we don’tknow beverage is also our cultural food because beverage doesn’t mean only carbonated drinks. Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is oncarbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were onlyfew companies in Bangladesh. But by the change of time and western culture influences it’s  become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating  business in Bangladesh and most of them are foreign companies. Bangladesh Beverage: 2006)At present there are 19 beverage companies operating business in Bangladesh. They are: 1. Transcom Beverage Ltd. 2. Sun Crest Beverage Industries Ltd 3. Abdul Monem Limited 4. K. Rahman and Company 5. Eastern Beverage Industries Ltd. 6. Sanowara Drinks and Bev. md. Ltd. 7. Asia Business Ltd. 8. Desh Beverage Co. Ltd 9. Northern Beverage Ltd. 10. National Be verage Industries Ltd. 11. Bridge Corporation Limited 12. Tezarat Enterprise 13. Southern Beverage Ltd. 14. K. Rahman and Company 15. Bangladesh Beverage Ind. Ltd. 16. Dhaka Beverage Industries Ltd 17. Sunny Foods and Beverage Ltd. 18. Tabani Beverage Co. Ltd. 19. K. Rahman and Company 1. 2: Akij Food Beverage Ltd: Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is becoming  popular chips in Bangladesh. Most of our Raw materials come from various foreign countries. The quality is very strictlycontrolled. At every stage, non standard products are rejected. 1. 3: Transcom Beverage limited: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka; Chittagong and NBIL,Bogra; in March 2000. TBL manufactures the famous range of beverages-Pepsi, 7up, Mirinda. As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our  communities. TBL has put into action this philosophy through support of social agencies, projectsand programs and the scope of this support is extensive and it has not been difficult to blend withthis philosophy since the TRANSCOM group followed such a corporate ideology. Chapter:2 2. 1: OBJECTIVE OF THE STUDY This term paper would focus on market segmentation, marketing mix, consumer attitudes towards  beverage drinks of Bangladesh (i. e. Mojo and Pepsi). It should be noticed that this report has beenmade in the context of Bangladeshi market and different segmentations and promotional activitesanalyzed in this report are solely based on the Bangladeshi consumers’ perspective . E. g. It willdiffer from country to country. If Mojo becomes multinational and goes to countries like K. S. A,Libya, The U. S. A, The U. K. Then the current activities undertaken by Mojo has to be changed inorder to stay in worldwide competition. Because, cultures vary from country to country. 2. 2: Source of information Due to limited time maximum data were collected from theinternet, shop to shop survey was done in order to estimate the sales of these beverages. 2. 3: Limitation The major drawback while preparing this report was inadequate time; as a resultthe report lacks some potential information. Moreover, due to class schedule clash in depthresearch on the topic was hampered. Some informations were not disclosed by Mojo dealers(Palashi, Azimpur) as they considered these informations to be confidential. Information on Pepsi was gathered from the internet and local shops as Pepsi is a multinational company. Adequateinformation about Pepsi is not available from the context of Bangladesh. Chapter:3 3. 1: Mojo (Information): Mojo, is a brand of Akij Food and Beverage Ltd. , a sister concern of  Ã‚  prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was themarket challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brandwas launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshitrends. All there years, Mojo is doing quite good in the market and competing well with other  Ã‚  brands. Mojos pricing is its advantage but it has to improve its image product quality. Unfortunately, Mojo is lagging behind due to inadequate promotional activities. E. g. Slogan,names meaning etc. It has also failed to communicate its own positioning the target consumers. However, still now Mojo has the potential to recover its own position (according tosurvey). Consumer behaviour such as perception, attitude, self-orientation and life style, thisreport has found out some drawbacks and recommended some affective strategies to recover  those issues successfully. 3. 2: Market Situation Mojo is not far behind in order to anticipating the current market situation. After being inthe introduction stage for a short period of time Mojo is successfully now in the growthstage and doing well for its good eminence and unique marketing effort. With theintention of increasing sale and obtaining market share Mojo is targeting and creating awell company position into the market. To collect information regarding market, service  performance, competition and distribution Mojo is always developing promotionalstrategies, campaigns and carrying out market surveys. 4 April 2010, Mojo arranged afair and the duration was three days. It was held on field of Pranthapoth. They welcomedthe Bangla year 1417 very nicely. Because who had a bottle of Mojo, then that persongot the entry in the concert without any ticket. 3. 3: Target Market Most of the soft drink companies are now targeting the young generation and indeed this is the besttarget for any soft drink companies. Keeping this thing on mind Mojo has decided to targetespecially the young generation along with the people from various types of socio-economicclasses. Akij Group is now offering extensive distribution channel in order to capture and makesure the proper distribution of Mojo so that young generation can easily avail it where ever they arein the country. Last time we saw in Mojo advertise that an old couple were sharing a bottle of Mojo. So, they cleared that it is not only a product for the young people but also their target is alsosenior citizens. Though Mojo is hardly preferred by Old aged people. PROFILE OF THE TARGET MARKET Cola drinks usually follow an undifferentiated marketing strategy to target their consumer. Keeping this fact in mind, we conducted a sample survey by selecting random sample fromdifferent places. The following discussion will attempt to analyze the profile of the target market  based on the sample group. 3. 4: Demographic Factors Age Age is the major determinants in targeting the consumers. MOJO reflects the Bangladeshi cultureand it represents youth. From our survey, we have found that MOJO is most preferred in the agegroup between 20-25 years (85% of 100). Moreover, the least MOJO preference comes fromtwo age groups: 25-35 years and 35-45 years, about 1%. Sex Beverage is used for thirst-quenching purpose and this product is gender neutral, meaning there isno such kind of obligation to consume the product for male or female. However, from our surveyoutcome, we have found that 71% of the consumers are male and 29% are female from 100. Allthe respondents are from urban location. MARKETING MIX: 4P’S OF MOJO5. 1 Product The product MOJO cola has come with the following variations in the market- †¢ 250 ml bottle †¢ 500 ml bottle †¢ 1000 ml or 1 liter bottle †¢ 150 ml can The MOJO Cola has been made with a proper technology. So there is no chance to occur  fluctuation in taste. The cola drinks contain a very strong taste which can compete with the marketleader Coca- Cola and RC cola. Other Factors Meaning of MOJO Meaning of MOJO is the idea or feeling the respondent have instantly after hearing the name or  analyzing it. To 60% respondents, MOJO means fun or enjoyment. To 14% it means nothing. Inaddition, other 26% varies within music or art, sports, thirst passion etc. Competition Soft drink market always offer high level of competition among companies. Because,soft drink is a fast moving consumer good and its demand always fluctuate based onseveral reasons (E. . Taste, weather conditions, etc. ). It included the degree of competition andintensity of competition. So in that case both the degree and intensity of competition are very highfor Mojo. Because the market it was operating was already touched by big companies such asCoke, Pepsi, Royal Crown Cola. Surprisingly, these giant companies are considering Mojo, as aravenous competitor in the market. So i t’s a good news for Mojo that competitors like â€Å" Coca Cola, Pepsi are thinking about Mojo consciously. It is because Mojo has already grabbed good portionof Bangladeshi beverage market share. Mojo believes that they have the strong distribution power,creative marketers, financial power and quality to grab competitions market share as well asincrease their own selling. Before preparing the term paper we made a brief market survey and we saw that in every popular market of Dhaka city, wholesalers are very active and demand is veryhigh. Distribution The strongest point of MOJO is their intensive distribution channel. They make this thing  possible because Akij Group of industries especially their beverage sector has a profoundlogistic and supply chain management system. So they can easily go to door to door of  their target consumers. They believe that delivering products to consumer hands is notsufficient or convenient enough that is why for near future betterment they are trying todevelop their distribution channel in such manner that they can easily make their  Ã‚  potential customer in to actual customer. And we must say that the dealer of a particular  territory is really expert and the do their job on the time. Objecetives Issues The promotional campaign can undertake 3 types of objectives:1. To inform,2. To persuade3. To remind. In the case of Mojo, the campaign will basically focus on persuasion, since MOJOis in maturity stage of its life cycle and will try to spread out its current perception in urbanyouthful lives. The advertising objective for MOJO is to persuade the target audience to make a  purchase and to obtain 8% increase in sales. Now a day, Mojo is not a new product. And for thatreason, previously the company’s target was to make positioning about Mojo because it was a new  product and please try it. But now Mojo is in growth stage; so it is trying to maximize the marketshare and retaining the market share is also important here Advertising Strategy Advertising is a challenging factor for Akij Group’s Mojo. As the sales of Mojo highly relies onadvertising. It has to be done in such a way which is convincing, attractive to people, which willrun on people’s mind 24/7. Developing an effective advertising and promotional campaign mustselect the right spokesperson to deliver a convincing message and the appropriate channels or  media. As part of the development of the advertising strategy of Mojo, all the advertisingcampaigns will try to communicate the same message to meet the advertising objective as set anddiscussed previously. Their main logan is â€Å"Mojo Ontor e Ontor e† and for that reason they alwaystry to make every ad including this slogan. Stimulus Characteristics Logo The logo of MOJO is attractive and representing the youth although they did not forgot about theaged people. Therefore, this helps them to get a good result. Soul feeling All the multinational soft drink companies -showing advertisements are made abroad. In thiscase, MOJO cola differentiated themselves. They are making the ads in our country, as they wantto be the cult brand. As they are, doing this so people can feel that it is our cola and I am buyingmy soft drink that in terms help them to feel good. Therefore, people have a soft corner for them intheir mind. Packaging Packaging also helps in the perception process. Attractive package can grab people’s attention. MOJO cola know this and they are concentrating on it. The two most critical job of packaging are: Capture Attention The colorful packaging catches the attention instantly. People like colorful things and they go for  colorful things. That is why within a short time MOJO cola got the attention of the target aspect. Convey Meaning The colorful packaging conveys the meaning that MOJO is a youthful product. Mixing up the  brand with colors, which have a meaning, is sensible. That gives people meaning and they went for  it. CONSUMERS’ LEARNING MOJO Learning is any change in the content or organization of long- term memory and/or behavior. Learning about soft drinks is a low- involvement learning situation. Consumer behavior is largelylearned behavior. Learning about MOJO Cola is for the most part low involvement learningstate of affairs. Controls Just like all other companies Mojo is also very much concern about controlling their  monetary and operating cost. That is why every month Mojo conduct Quality assurancesurvey, Sales figure monitoring, Feedback from Retailers and Sales force not only bytheir employees but also by students from different universities by offering exclusiveincentives and gift items. They evaluate their inventory, quality, acceptance of Mojo fromdifferent perspectives. By keep checking these things Mojo can stay in the market by notonly minimizing their cost and expense by also maximizing their revenue and profits. Weknow its very much time consuming and expense become high, but to know the currentsituation the company must do it. Social responsibilities Akij group of industries not only concern about increasing their sales, capture market share andgaining profit but also concern to do something for the social betterment. Through out their  campaign Mojo has always been the pioneer in order to come across to help old, orphanage andhomeless street children. The Group has been running a considerable orphanage free of charge indistrict town. The Group has also acquired a modern mother children hospital previously owned  by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-DinWelfare Trust. Pricing policy: The pricing policy of Mojo has been done very carefully. Mojo has manycompetitors (e. g. Coca Cola, Pepsi) in the market. Compared to them Mojo has set pricereasonably. The pricing of Mojo is discussed below: ? Litre - Tk 14/- ? Litre - Tk 25/-[pic] 1 Litre - Tk 45/- 2 Litre - Tk 75/- Chapter:4 4. 1: Pepsi (Information): Pepsi was first introduced as Brads Drink in New Bern, North Carolinain 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later namedPepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradhams ought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as A bully drink refreshing,invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful wasthen used over the next two decades. In 1926, Pepsi received its first logo redesign since theoriginal design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy inlarge part due to financial losses incurred by speculating on wildly fluctuating sugar prices as aresult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the company went bankrupt again. Pepsis assets were then purchased by Charles Guth,the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him adiscount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered theopportunity to purchase the Pepsi-Cola company and it declined on each occasion. Ingredients: In the United States, Pepsi is made with carbonated water, high fructose corn syrup,caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the sameingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time thatthe Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor  caffeine. 4. 2: Market Situatio n Pepsi Cola is a reknowned brand all over the world. Its demand is increasing each year. Pepsi is incompetition in Bangladesh for many years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition. The main of Pepsi just like any other beverage companyis to make supernormal profit by increasing sales. Not only that, Pepsi carries out promotionalactivities throughout the year. â€Å"Transcom Beverages Ltd (TBL), the franchisee of PepsiCo International, has won the â€Å"Bottler of  the Year Award† for 2009 in PepsiCo International Annual Conference in recognition of itsoutstanding business results. Latifur Rahman, chairman and managing director of TBL, received the award from SanjeevChadha, regional CEO of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, said a statement. Transcom Beverages, which won the award for the third time, bottles, distributes and markets allPepsiCo brands such as Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi and 7up Light inBangladesh. Present on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, general manager. Tejinder Khurana, country manager of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were also awarded with â€Å"Ring of Honour† for their performances in2009. † [   Daily Star : Sunday, January 24, 2010] 4. : Target Market like any other beverage competitor in Bangladesh, Pepsis main target is young generation assoft drinks are mainly preferred by youths. Despite local competition Pepsi has maintained itsreputation by chargining relatively high price. Within last fifteen years Pepsi has reached the peak by offering extensive distribution channel in order to make sure t he proper distribution of Pepsi sothat people can easily avail it where ever they go. Pepsi customers are mostly young group  between the ages of 14 to 30 and also target at school, colleges, universities, home, restaurant,hotel and stores. . 4: Market Segmentation Positioning Beverages Soft Drinks: Pepsi, Coca-Cola, Royal CrownCola Juices: Pulpy, Nestle, Fruito Local Drinks: Mecca Cola, Mojo Cola Energy Drinks: Red Bull, Power 4. 5: Competition Pepsi has many rivals in the market. Pepsi considers Coca Cola and Royal Crown Cola as their  Ã‚  biggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are giving tough competitions to giant beverage companies like Pepsi and Coca Cola. 4. 6: Distribution Pepsi undergoes massive distribution all around the country. The distribution channel plays animportant role in the company’s success. Pepsi has distributors in all districts. Due to lack of datathe distribution process of Pepsi cannot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, everyone knows about this beverage. All it has to do isremind people to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By means of organizing concerts/trade fairs, Pepsi informs people about the  product. Advertising strategy Advertising is an important issue for Pepsi. Its competitors undertake massive advertising todominate in market. Equally, Pepsi does the same thing for survival. Most of Pepsis advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, newspaper, billboards as its advertising medium Controls â€Å"Quality At every level of Pepsi-Cola Company, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for  excellence because our consumers expect and deserve nothing less. We promise to work towardcontinuous improvement in all areas of our organization. At every step of our manufacturing and bottling process, strict quality controls are followed toensure that Pepsi-Cola products meet the same high standards of quality that consumers have cometo expect and value from us. We also follow strict quality control procedures during themanufacturing and filling of our packages. Each bottle and can undergoes a thorough inspectionand testing process. Containers are then rinsed and quickly filled through a high-speed, state-of-the-art process that helps prevent any foreign material from entering the product. Additionalquality control measures help to ensure the integrity of Pepsi-Cola products throughout thedistribution process, from warehouse to store shelf. † [Extracted from http://www. pepsi. com/] Social responsibilities â€Å"Environmental SupportPepsi and the entire PepsiCo family embrace our responsibility to be good stewards of our planetsnatural resources. We begin by understanding our environmental footprint and then work to findways to reduce it. Were focused on Energy, Water and Waste areas where we know we can makethe greatest difference. †[Extracted fromhttp://www. pepsi. com/faqs. php? ection=environmental_support] Pricing policy Despite having many competitors, Pepsi is charging high price in comparison to local competitorslike Mojo. ? Litre - Tk 18/- ?Litre - Tk 30/ 1 Litre - Tk 55/ 2 Litre - Tk 90/- Product differentiation In Bangladesh Pepsi offers product differentiation in comparison to Mojo cola by offeringPepsi Diet in the market. From this side Mojo is a little weak because these days most people arehealth conscious, diabetes patients, etc. They prefer Pepsi Diet which does not contain sugar. Pepsi Diet is available in two sizes. Litre - Tk 30/- 1 Litre - Tk 55/- Though Pepsi’s offering differentiation by offering Pepsi Diet it is not charging premium price. The price of Pepsi Diet is same as Pepsi Cola Thus, Pepsi is having competitive advantage over Akij’s Mojo Cola. Swot Analysis: Mojo Cola: †¢Strengths: Brand image : Akij group is already a established brand name. So there already exists astrong brand image of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. Quality : Most of their raw materials come from various foreign countries. The quality is verystrictly controlled. At every stage, non standard products are rejected. So we can say that howwell they are aware about their products quality. Strong distribution network   : Akij group has a strong distribution network and this isone of the most strongest competitive advantages for them. They make product available all over  the country through their strong distribution channel of retailers and whole sellers. †¢Weakness: The weakest point of akij group is that if any product sells fall due to poor quality then it willalso affect the other products of other brands. Opportunity: Increasing demand: As people are engaging more in taking beverage product, the demand isincreasing day by day for this kind of product category. †¢Threat: Akij group have a number of competitors especially under Akij Food Beverage Ltd such asPran juice, Shezan juice, Acme juice. This competition is very high and works as a threat for AkijFood Beverage Ltd. Pepsi: The streng ths, the weaknesses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has stayed in this market for almost one century. So they are so experienced andstationed in peoples mind deeply. Now no one doesnt know the brand Pepsi-Cola Whenever thename Pepsi is heard, people will conjure up the image of fresh and cool drink .2) Secondly, Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive  price. 3) Thirdly. Pepsi is such an experienced powerful global company, Which has a basic of a greatfund. So it has the ability to place an idle sum of money to the promotion. We can see that theadvertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for  it. ) Pepsi also compares with the competitors and find their disadvantages to update its own quality,flavor and also package promptly in order to satisfy the consumers need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the Diet-Cola to meet the people whomore concern their health. And it just changes the design of the package of Pepsi-Cola. 2. The disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola. So the design of  Pepsi-Colas package is not as attractive as Coca-cola. It still needs to be improved. We suggestthat the package needs to be designed more colorful to attract peoples attention. 3. Although in the cola market there are many competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. Most of the end user isyoung people. There are still some people who do not like the taste of the cola. So we can try to provide some other taste of cola such as adding some lemon juice. We can change the flavor inorder to meet different taste of different people. . As to the threats, all of us know that Pepsi-Cola and Coca-Cola have had the competition for  about 80 years. Although Pepsi-Cola have won several times during this competition, the marketshare of Pepsi-cola is a little bit smaller than Coca-Cola. Besides, there are many other competitorslike Mojo. In Mojo’s advertisement we can see the reflection of ou r culture. It is well known thatBangladesh is a patriotic nation. So these words can really catch Bangladeshi peoples heart. Andthese local colas flavor is more suitable for Bangladeshis. So it cannot be ignored. Recommendation: Mojo: After getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be hard for Mojo to stay in competition with Pepsi. Mojo can provide offers like â€Å"buy one get one free†, â€Å"win a car†, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering such  promotions, Mojo may be able to give tough competitions to Pepsi. Mojo can persuade people via advertising. E. g. It can convey messages that â€Å"Mojo is BangladeshiDrink, We Bangladeshis drink our drinks†. Not only that, motivating employees will help Akij Beverages to reach its peak. E. g. Employeescan be given fringe benefits, promotions, monthly free medical check-up, etc. 24 SUGGESTIVE PROMOTIONAL TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first they have to increase thenumber of billboards around the country. They have to create billboards with catchy look so that itcan grab the attention of the target aspect. They must make colorful and relevant billboards so that  people can find out what they want to tell them. At last, they have to place the billboards in theright place so that target aspect can have their full concentrate in it. Paper Ads The number of paper ads should have to be increased. Otherwise, they cannot make mass peopleaware about their product. It should also contain high imagery, relevant with product MOJO cola. TVCs The frequencies of the TV ads have to be increased. People who watch TV regularly are seekingfor innovative things made by the marketers. They pretty much bored with the traditional ads. So if  MOJO cola bring new thing with their ads them it will be a turning point for their sale. People willget more interest in their product and as a result, they can be the loyal customer of this product. SoTV ads should be brought with a new format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship Till now MOJO cola make sponsorship of few events like concerts, â€Å"nabanno utsav, banglanoboborsho, etc†. they should include cyber cafe, canteens of university, fast food shop and other  Ã‚  places where people goes frequently. By doing so they can be with the target audience and we illfind more aware people. Sales Promotion They should in for massive sales promotion to attract people from other drinks Pepsi: 1) Pepsi-Cola should improve the design of the package first. As it is advertised as the choice of  new generation, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can diversify the Pepsi production to meet the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices. For  example, we can create a new kind of cola more suitable for children. Maybe we can add theVitamins or some nutritious element that are necessary to children. Or we can create a new flavor  like mint-cola. 4) However, pricing should not be reduced to an extent where initial investment cannot berecovered. So, pricing finance has to be done carefully. Conclusion Mojo People prefer MOJO’s pricing but it has to improve its image in status and quality issues. Unfortunately, MOJO is lagging behind due to inadequate communication of its brand elementslike slogan, name’s meaning etc. It has also failed to communicate its own positioning to the targetconsumers. However, still now MOJO has the chance to recover its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir belief structure for MOJO. For some particular aspects of consumer behavior such as  perception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supportive to recover those issues successfully if MOJO can apply thosesuggestive marketing tools. 6 Pepsi Being in such a tense competition with other beverages, Pepsi-Cola should not take the direct andtough attack upon any of them. The best wad is to keep a peaceful relationship with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is better Of course the most important rule is toimprove the product, lower the price i n comparison to other competitors to meet the consumers.